Talks ranged from social media for small charities and understanding community building to video editing and Google AdWords. Ciarán also gave a presentation about how the AKU Society uses social media and what we have learned over the years in the digital arena.Along with the informative face to face meeting, attendance at the event also means that next year Ciarán will have access to a series of webinars held by experts in digital communications. It was an incredibly useful trip, and Ciarán is sure to use the skills he learnt to improve how we engage with our patients via social media.
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